bestselling line of ceremonial-grade organic matcha offers a way to experience the popular beverage as it was meant to be enjoyed. Typically reserved for traditional tea ceremonies - solemn rituals led by masters of the art of tea - ceremonial-grade matcha is the result of a labor-intensive process that focuses on bringing out the best qualities of green tea. These ceremonial-grade matchas are grown in the revered tea fields of Uji and are certified organic by the Japan Organic & Natural Foods Association (JONA) and USDA. Enjoy this time-honored beverage as a treat or as part of your regular routine. Sei Classic Ceremonial-Grade Matcha: A versatile organic matcha you can enjoy every day. Equally suitable for cooking or drinking, Sei lets you experience the joy of matcha in all its forms. Waka Traditional Ceremonial-Grade Matcha: The quintessential ceremonial-grade matcha. With a deep, mellow taste and smooth finish, Waka’s delicate flavors are ideal for matcha enthusiasts. Jun Premium Ceremonial-Grade Matcha: The purest expression of ceremonial-grade matcha. Jun is well-suited to traditional enjoyment and features a vivid hue and delicate flavor that are prized by tea masters the world over.